Rewrite the Dream

Video created by collaborator Josh Corn

Intervention to engage the public to share their own, crafted version of the American dream


Project Type 
Experience Design | Interaction Design

Alexia Cohen | Xu Meng Mou | Kevin Cook | Josh Corn | Will Lentz

Election day: November 7, 2016
10th Ave. Square and Overlook on the High Line

MFA Products of Design, School of Visual Arts
Guidance from Manuel Toscano & Natalie Balthrop
Fall 2016

“Rewrite The Dream” came together as a way to proclaim a new American dream. On a stage in front of the public, groups and individuals stepped up to shout their own ambitions into the world. And while the American dream can no longer take hold in a unified belief of the atomic family, high society opportunity, and the white picket fence, we gathered to show that we can still join in support of each person’s individual dreams.

It started with just a few questions: What are three material things you want in your life? What are three non-material goals you have? And with those answers, a dream came to be in the form of a Mad-Lib. Participants could then take their dream up to the stage and read it aloud for all to hear. Sometimes non-sensical and sometimes very revealing, this comedic approach to co-creating a new dream led to a fun exposure of the things we have in common. There were aspirations, big and little fears, shared hobbies, and common interests. And everyone had a few material values. Everyone except our friend Gina—who had apparently achieved everything she wanted in life! Her Mad-Lib read, “the one thing holding me back from achieving my dreams is (material noun) -nothing-.”