An apparel brand that integrates with every aspect of your busy lifestyle - whether that means work, sport, or play.


Project Type 
Product Design | Branding | Experience Design

Smruti Adya | Bernice Wong

MFA Products of Design, School of Visual Arts
Guidance from Hlynur Atlason
Fall 2017


Journey to ALLON / Z

Step 1: Explore and research 10 subculture trends

Step 2: Identify a subculture for focused research - Parkour

Step 3. Try Parkour!

Step 4: Sketch-a-thon

Step 5: Prototype Concepts

Step 6: Refine Concept + Material Exploration

Step 7: Branding

Step 8: Produce Final Products: TW / ST and SPL / T

Step 9: Product Photoshoot

Step 10: Develop Buying Experience